This fair is held every other year in the village of Shunga. The tradition of organising the fair is rooted in the ancient past. Since olden times, Shunga was considered the wealthiest village in Zaonezhye. This prosperity was attained due to the character of Shunga peasants, who possessed special energy and initiative. Only the Nizhegorodsky fair was of more importance than the one in Shunga.
The renewal of this tradition stimulates interest in the development of creative crafts not only in Zaonezhye, but also in the whole Medvezhyegorsky region. Artisans of traditional crafts and folklore ensembles assemble for this festival.